Good SEO services is all about getting your website noticed ahead of your competition. SEO, whilst not a guarantee that you will be on the first page of Google, does make it more likely and without it you will probably flounder in the lower ranks of the search engines.
But what is SEO?
Well, SEO is based on manipulating the conventions and algorithms used by search engines when they decide the ranking of their search results.
Websites that give their information in a specific way to the search engine will allow sites like Google to better understand what a website is about and what products and services it offers. This allows the search engine to correlate between what your website provides and what the user is searching for and as such put you in a higher place in the results pages. The biggest problem with trying to move up the rankings is that your competitors are doing the same.
When deciding on an SEO services, your main competition is the websites currently in the top spots in the search engines for your desired keywords. To be successful you need to beat them and get as high up the rankings as you can. You will find that some keywords are easier to rank, whilst others can be far more difficult. It is the quality of your online competition that will dictates how difficult it is to move up the rankings. If they have a good SEO strategy, getting above them will mean having a better one. Hiring a good SEO service provider is essential as they will do a thorough research of the competition for each keyword you want to use and then come up with a plan of action on how you can implement a better strategy.
But what is On-page and Off-page SEO.
Search engine optimization is a a logical sequence that is constantly changing. To fully understand it you need to be aware that there are two main types of SEO Services.
On-page SEO is about the factors on your website that can affect your SEO, like page headings, keywords, site speed, usability, outbound links, internal links, ease of navigation, etc.
Off-page SEO is more about the factors that relate to matters outside your website, such as citations, back-links, social media shares, etc. This is the more difficult type of SEO to influence, but having interesting and informative content as well as having the correct amount of Keyword Phrases is the best way to make sure that your off-page SEO is good.
A good SEO company will have effective strategies for both off-page and on-page SEO. The only stumbling block to them is if you have a reluctance to amend your on-page content based on their recommendations. A good SEO consultant will start by reviewing your website and giving you guidance on how on-page factors can be improved.
What you have to bear in mind is that an increase in search engine ranking is not necessarily an increase in sales. Your marketing agency will get your site more visibility but they can’t guarantee an increase in people purchasing your SEO services. This is not the SEO agencies job to convert leads to sales. Your business will need to ensure you have other strategies in place to convince a potential purchaser to an actual purchaser.