Before we can answer this question, we first need to understand what on-page seo is and how we can use it to help improve our search engine rankings.
SEO is an abbreviation for search engine optimisation, this is a combination of both On-page SEO and Off-page SEO, Off-page SEO is about building trusted backlinks through the use of social media, and quality websites also within a similar niche.
Today we are going to talk about On-page SEO this is the practice of fine tuning your web page content in order to signal to the search engines exactly what your website is about, in the hope of increase your position within the search engine results pages (SERPS).
Millions of websites are crawled everyday by search bots’ these are automated software applications that collect information from your webpages, sending data back to the search engine database. Search bots, spider a website from top to bottom and collect both HTML Meta data and content information within the page, it’s for this reason it’s important to make sure you write a powerful meta title with a maximum of 65 character’s and a meta description of between 120 to 155 characters, remember, the meta title and meta descriptions are normally the content the search engines display for the web page in the search results.
In the example below, we show real live data of our current Meta title and description source code, which is within our html code, below this we can see that google has indexed this information and displays this in the page results
<title>Seo Services Company, SEO agency for London and the UK – SEOGuru</title>
<meta name=”description” content=”Need more traffic and leads? Hire a professional seo services company and digital marketing agency for London and the UK” />
On-page SEO has the added benefit of giving the developer total control of what should and should not be crawled or indexed by the search bots, as well as the ability to modify both the html code and page content without any outside interference.
One of the most used open source CMS systems is word-press, this drives around 36% of all websites powered online, it’s a content management system that allows non-technical users to add edit and delete content, with the added advantage of several seo plugins that allow the manipulation of the many HTML tags.
HTML: (hypertext mark-up language). This is the source code the search engine bots crawl and interrogate, used to display information about the page in the results pages
Once you have written a compelling call to action Meta title and a quality Meta description, it should be placed near the top of the html code this is normally defaulted to the top if adding Meta information using one of the many available seo plugins available to the word press community.
On page SEO is a major factor to ensuring HTML source code and content are SEO compliant, this means when developing a website, the code must be written in such a way that it is deemed by the search engines as SEO friendly, while content placed on the website would normally be on topic, matching information within the meta title and meta description area of the code, if seen by the search engine to be unique, fresh, interesting and informative, your website is given credibility and indexed according to page authority and topic of the content. A webpage is given a score if your content is of value a website will gain authority and be awarded a ranking position within the result pages.
REMEMBER THIS IS A SMALL PART OF SEO – There are many reasons that a website ranks well.
We have listed several factors that may affect a websites authority and rank.
1: Domain Age, 2: Quality of the Content (Content is still king) 3: the number of on top quality backlinks, number of pages a website has, the traffic to a website, the bounce rate, (this is the time spent on the index page before leaving or delving deeper into the site.)