Copywriting and proofreading couldn’t be more different! However, not everyone knows what these differences are. From my own experience, an even greater number of people don’t actually know what either of these services are.
If you are in the market for a proofreader or a copywriter, it’s crucial that you understand what each service will add to your work. At the same time, it’s important to know how professional copywriting services and proofreading services would add value to your organisation or independent work.
Therefore, this article defines both copywriting and proofreading. In turn, it draws attention to the main differences that exist between these services. I hope that, after reading this article, you’ll have a clearer idea about which service would be a better fit for your needs.
What is copywriting?
Copywriting is the practice of creating written material to achieve marketing or advertising goals, or to tie into existing marketing or advertising strategies. There are different types of copywriting, including web, print, SEO, technical and creative copywriting. Each one suits a different need.
For example, as defined by Siregar in 2010, web copywriting “is a form of writing that conveys implicit or explicit marketing strategy within an advertisement in a website. The content informs the mass about a certain company, product, or service, loaded with persuasive means to stimulate the reader to take favourable action”.
Contrastingly, SEO copywriting, a type of web copywriting, focuses on writing new, original content that helps a website climb the rankings in search engines such as Google. For SEO copywriting services, writers will choose a set of keywords, integrate these into their text and do everything they can to ensure that the text is looked on and “ranked” favourably by search engines.
The purpose of copywriting is usually to persuade the reader to think in a way that a business organisation wants them to think. For example, a brand may want to persuade a consumer that they are trustworthy and offer high-quality products. Or a magazine may want to entice a passer-by, after they see a headline, to purchase the magazine and continue reading it.
Proofreading is the act of identifying errors in a piece of written work and correcting them before it is published. If you hire a professional proofreading service, the proofreader will carefully go through your document, identify all of its spelling, grammar, and punctuation mistakes, correct these and alert you (somehow, either using comments or highlighted changes) to the changes that were made.
What’s the difference, then?
Given how different proofreading and copywriting really are, a more informative question would be: “What do copywriting services and proofreading services have in common?” As the definitions given in the previous sections show, almost everything about these services is completely different and so addressing their similarities may be more worthwhile.
Perhaps the only similarity is that, although proofreading involves changing existing written material and copywriting involves producing entirely new, original written material, the final product in both cases is an excellent, error-free, and engaging piece of writing.