Google Analytics 4 (GA4) offers a robust and event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform and go through a new setup process. Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. In this
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